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How to Turn a Dream Into a Workable Plan

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As an entrepreneur, it can be difficult to watch the lack of progress of so many other promising entrepreneurs. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.

You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.

Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck.

Start With the Long-Term

If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have. 

Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction. 

Create Milestones

Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track. 

For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:

• Enough income to cover travel costs

• Passive income to sustain your business while you’re not working

• A staff who can manage the business while you’re away

With this list, you can then work backwards from your five-year goal, and create milestones along the way. If you know you’ll need to earn £150,000 annually in order to fund your travel plans, and right now you’re earning £60,000, then reasonable milestones might look like this:

• Year 1: £70,000

• Year 2: £85,000

• Year 3: £105,000

• Year 4: £125,000

• Year 5: £150,000

With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals. 

Create Small Goals

If you say to someone, you need to move from £60,000 to £150,000 in five years, that’s a pretty overwhelming task. After all, it’s a £90,000 increase and most people will look at that and immediately dismiss it as impossible. 

But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting. 

In the first year of the plan we have outlined here, your income needs to increase only by £10,000. That’s less than £1000 per month! Surely that’s easy enough to accomplish! 

You can further break that down by week: £1000 per month is just £250 per week. If you sell just one more group coaching package, or five more of a £50 training program, you’ve already reached your milestone. 

That might mean sending one more email to your list, or investing an additional £20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan. 

So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in business and in life. 

 

I’m Rachael Owen.

Does the thought of marketing over whelm you? Does its feel really icky? Do you feel like you spend all your day trying to figure out what you should be doing?

It doesn’t need to be that way! You really can make an impact in the world doing work that feeds your soul whilst also making a 6 figure income.

The key is to focus on strategic marketing that converts! Dropping all of the stuff thats wasting your precious time and stepping into efficient business owner you desire to be.

By investing your time and money into the right marketing you can not only accelerate your growth but free up your time for those life-changing, world-changing projects you’ve longed to do.

With over 15 years marketing experience as a marketing strategist, I’ve worked with global brands including Red Bull, Disney, British Airways, Bacardi…. I now utilise the strategies these big players use to help entrepreneurs and influencers get big results.

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    AUTHOR: RACHAEL OWEN

    Rachael Owen teaches online courses and workshops for entrepreneurs who want to grow an audience, start an online business, and change the world.