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How to Increase Your Facebook Ads Profits

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Any money you spend on an advertising campaign should always be an investment.

That is to say that the amount spent should be dwarfed by the amount you make so that you can continue to spend more and see your profits rise and rise.

Unfortunately, this isn’t how every Facebook Ad campaign looks. Many of us will pay for Facebook Ads and find that we don’t see that money back and that rather our profits are stunted and we feel as though we’re haemorrhaging cash.

So what’s going wrong? And how can you fix the problem? Here are some things to try.

  • Targeting
    One thing to look at is your targeting and whether or not you’re reaching the right people with your ads. The aim here is not to reach as many people as possible and get as many clicks as you can. In fact, getting too many clicks is worse than not getting enough!
    Instead, the objective is to more of the right kind of visitors. Try using more stringent targeting in your ads and try thinking about ways to prevent the wrong type of person clicking on your ad.
  • Sales Pitch
    Something to think about is that it might not be a problem with your adverts but rather a problem with your landing page.
    If you are paying to send visitors to a page where they can buy a product, then you need to ensure that you are effectively persuading visitors to click buy and that you are effectively making your product sound and look exciting.
  • The Product
    Or perhaps the problem is even more fundamental still? Maybe your product simply isn’t that appealing. In this case, you might want to consider changing your tactic and properly researching the market before investing in your next item to sell.
    Or perhaps it’s just that the price isn’t right for that product? Try tweaking the price and see if that helps you to improve your conversion rates and profits.
  • Experiment
    It can take a while to land on the perfect combination of price, product and advert and experimentation will, unfortunately, cost you money.
    Make sure that you experiment in ways that won’t cost the Earth then perhaps in a smaller niche to begin with for instance. This way, you can hone your skills in an easier environment and then translate that perfect campaign to your ideal niche.

I’m Rachael Owen.

Does the thought of marketing over whelm you? Does its feel really icky? Do you feel like you spend all your day trying to figure out what you should be doing?

It doesn’t need to be that way! You really can make an impact in the world doing work that feeds your soul whilst also making a 6 figure income.

The key is to focus on strategic marketing that converts! Dropping all of the stuff thats wasting your precious time and stepping into efficient business owner you desire to be.

By investing your time and money into the right marketing you can not only accelerate your growth but free up your time for those life-changing, world-changing projects you’ve longed to do.

With over 15 years marketing experience as a marketing strategist, I’ve worked with global brands including Red Bull, Disney, British Airways, Bacardi…. I now utilise the strategies these big players use to help entrepreneurs and influencers get big results.

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On today’s episode I speak to Tory Offord. Who is an awesome confidence coach.

She coaches women to find clarity and courage, in particular clarity in figuring out what they want, what direction to go in and how to get there and to find their own self worth in the image of themselves, their body & their mind.

Now, our conversation was super fun and I connected with Tory by commenting on a post that she did that said “community over competition” and obviously you know that message resonated deep with me! So we talked about all things supporting women and how in the corporate workplace there is a very different environment, a competitive environment, jealousy and how in the online world, in particular we talked about online coaches are just so supportive of each other.

She gives us a few tips and tricks as to how we can collaborate with each other and it’s an awesome conversation. I can’t wait to dive in and share our conversation with you.

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Rachael Owen teaches online courses and workshops for entrepreneurs who want to grow an audience, start an online business, and change the world.
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