How to Increase Your Facebook Ads Profits
Any money you spend on an advertising campaign should always be an investment. That is to say that the amount spent should be dwarfed by the amount you make so that you can continue to spend more and see your profits rise and rise. Unfortunately, this isn’t how every Facebook Ad campaign looks. Many of us will pay for Facebook Ads and find that we don’t see that money back and that rather our profits are stunted and we feel as though we’re haemorrhaging cash. So what’s going wrong? And how can you fix the problem? Here are some things to try
Targeting One thing to look at is your targeting and whether or not you’re reaching the right people with your ads. The aim here is not to reach as many people as possible and get as many clicks as you can. In fact, getting too many clicks is worse than not getting enough! Instead, the objective is to more of the right kind of visitors. Try using more stringent targeting in your ads and try thinking about ways to prevent the wrong type of person clicking on your ad. Sales Pitch Something to think about is that it might not be a problem with your adverts but rather a problem with your landing page. If you are paying to send visitors to a page where they can buy a product, then you need to ensure that you are effectively persuading visitors to click buy and that you are effectively making your product sound and look exciting. The Product Or perhaps the problem is even more fundamental still? Maybe your product simply isn’t that appealing. In this case, you might want to consider changing your tactic and properly researching the market before investing in your next item to sell. Or perhaps it’s just that the price isn’t right for that product? Try tweaking the price and see if that helps you to improve your conversion rates and profits. Experiment It can take a while to land on the perfect combination of price, product and advert and experimentation will, unfortunately, cost you money. Make sure that you experiment in ways that won’t cost the Earth then perhaps in a smaller niche to begin with for instance. This way, you can hone your skills in an easier environment and then translate that perfect campaign to your ideal niche.
It’s not enough to dream of success. It’s not even enough to set goals.
The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it.
And that’s where many of us…well, fail is a strong word. But it’s the doing that trips us up more times than not.
We overbook our calendars until today’s to-dos become next week’s past dues. We procrastinate on the things that are important while attending to things that are merely “nice to do.” And sometimes we simply take on too much—even when we know better.
The answer? Embrace these five productivity hacks that top coaches use to get more done in less time.
1. Rituals and Habits: Simply put, a ritual or habit is a consistent way of doing something. You have a morning ritual (wake up, brush your teeth, work out, shower, and head to your office), evening ritual (check homework, tuck the kids in, watch the evening news, and hit the sack), weekend ritual (sleep late, mow the lawn, catch a movie, visit your mom), and many others.
The trouble is, if you’re not careful with your rituals, they can turn into productivity killers. Is checking Facebook or email a part of your morning ritual? Is turning on Skype a part of your at work ritual? Distractions such as these can turn even your best intentions into hours of wasted time.
Take a good look at your rituals. What are you doing that you should not be—or that should be moved to another part of your day? Make your rituals more efficient and you’ll automatically get more done.
2. Calendar Management: Want to know how much time you really have available for that new project? Try blocking off time in your calendar for all your existing projects. Fill in all your client calls, your business administrative tasks, time for meals and breaks, outside appointments, and everything else you’re committed to. What’s left might just shock you.
Make it a habit to block time in your calendar for every commitment, and you’ll never again over-promise or over-commit.
3. Learn to Let Go: Here’s a news flash. You do not have to do everything in your business. You can (and should) hand off those low-level tasks to someone else. Hire a VA to create your documents and manage your calendar. Let your tech support person manage your blog and email. Turn over your bookkeeping to an accountant. The time you free up will allow you to work on what’s truly important—and that only you can do.
4. Work Hard, Play Harder: You are not a machine. You cannot work all day every day and hope to be at your best all the time.
Take a day off. Get some rest, or relax on a long, slow hike. Take a friend out to lunch. Go shopping with your kids. See a movie or a play. Do something—anything—other than work.
Not only will you return to the office feeling much more refreshed, but you’ll find yourself more creative and productive than before as well.
5.Focus: Multi-tasking is impossible. You cannot efficiently create a new coaching program while you’re simultaneously surfing Facebook, keeping an eye on the kids, and answering the phone every time it rings.
Instead, use your calendar to block time off for important tasks, then turn everything else off so you can focus. No phone, no Facebook, no kids or husbands or neighbors or pets demanding “just a minute” of your time. Tune everything out, and you’ll find your work getting done much faster.
Managing your time and turning up your productivity is not something that comes naturally to most people but when you learn to master this skill, you’ll find your business grows right along with you.read more
If you’ve been struggling to generate leads and are reluctant to spend money on advertising then the Lead Gen Funnel Blueprint is for you. You will learn step by step how to generate leads that pay for themselves. As an entrepreneur, it...read more
If you’ve been struggling to generate leads and are reluctant to spend money on advertising then the Lead Gen Funnel Blueprint is for you. You will learn step by step how to generate leads that pay for themselves. We’ve all lost clients....read more