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How Well Do You Really Know Your Ideal Client?

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We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar.

This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mum as much as you can the CEO of a Fortune 500 company), pain points (mum probably isn’t worried about shareholders), and even the color of your logo.

So you spend a few hours considering things such as:

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location

Maybe you even write up a nice little story about your ideal client. You give her a name, a couple of kids, a husband who just doesn’t get it, and a load of student loans. You know quite a bit about her, you think.

But you would be wrong, and if you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of it.

Personality Mismatch

Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality.

If you’re snarky, sarcastic, fun-loving and loud, then a quiet, middle-aged mum who spends her time volunteering at the church is probably not a good fit for you. Sure, she might need your help, and she might love your products, but for one-on-one coaching, this match-up is a disaster. Either she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance.

Better to pass mum on to a coach who is a better fit for her personality wise.

Drive Determines Success

This one can be difficult to calculate from the start, but once you recognise it (or the lack thereof) it’s worth paying attention to. The client without the drive to succeed will—more often than not—only end up frustrating you both.

Better to end your relationship as soon as you see the signs of this than to waste your time going over the same material and exercises again and again with someone who simply won’t do the work.

If you look at your current and past coaching clients, you’ll begin to see patterns. You can easily look back and see what made some clients a joy to work with, while others were a struggle. Think about what those differences are, and add them to your ideal client profile. Then compare any new potential clients to this ideal profile, and you’ll never again sign on with a less-than-perfect client.

I’m Rachael Owen.

Does the thought of marketing over whelm you? Does its feel really icky? Do you feel like you spend all your day trying to figure out what you should be doing?

It doesn’t need to be that way! You really can make an impact in the world doing work that feeds your soul whilst also making a 6 figure income.

The key is to focus on strategic marketing that converts! Dropping all of the stuff thats wasting your precious time and stepping into efficient business owner you desire to be.

By investing your time and money into the right marketing you can not only accelerate your growth but free up your time for those life-changing, world-changing projects you’ve longed to do.

With over 15 years marketing experience as a marketing strategist, I’ve worked with global brands including Red Bull, Disney, British Airways, Bacardi…. I now utilise the strategies these big players use to help entrepreneurs and influencers get big results.

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AUTHOR: RACHAEL OWEN

Rachael Owen teaches online courses and workshops for entrepreneurs who want to grow an audience, start an online business, and change the world.